Stagecraft Theatre
2025 Season

Each year, Stagecraft needs a cohesive look and feel for the season’s plays which promotes each production’s unique appeal.

They need to have a strong visual language, to ensure that the plays receive maximum visibility when they’re promoted around Wellington.

The current season follows the concept of layers. Each new production of a play is a re-imagining, bringing its own layers to the original script. This concept also looks at the combination of all the different elements involved in putting a play together – directors, actors, designers. This is shown using a combination of photography, bold illustration and graphic icons of key objects, giving the audience a sneak peak into what is awaiting them behind the curtain.

The bold, vibrant, eye-catching styles that communicate the content clearly have helped elevate interest and awareness in the plays, resulting in higher ticket sales, better turnouts and a more engaged theatre community.

It is crucial for creative community events such as these to continue in Wellington, and the first step is getting the word out. The striking visual langauge draws people in. Whether the theme is light hearted or serious, these plays are always guaranteed to stir up riveting conversations and crucial discussions about issues facing society today.

2025 | Campaign, Promotion