Communicating credibility and positioning them as a specialist in their field.

BlueGreen offers their clients proven expertise to assist with a range of ecological challenges, both simple and complex, across various ecosystems.

The challenge was to create a visual language to solidify their expertise among new and existing clients as an independent ecologist. This project had a business centred objective, where the client needed to communicate their credibility and position as a specialist in their field. The solution needed to convey professionalism in order to succeed in gaining trust and authority in their industry.

My roles:

• Concept development

• Visual design

Opportunity

There was an opportunity to highlight their unique stance as a combination of two different ecological niches, nature and build. This was done using simple dotted line graphics of squares and organic rounded forms communicating the unity of the natural and built environment. The brand utilises deep gradients with vibrant blues and greens conveying trust and solidity. The wordmark features a reversed colour gradient over their related words, showing that this client is able to think innovatively. Together these elements communicate that the client is secure and authoritative, yet can also be adaptive to their surroundings.

Outcome

This identity allows the client to communicate their strength in naviating solutions, listening and responding. The professional tone of authority faciliates them to maintain their client base and continue to provide proven and reliable ecological expertise.